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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

The standard hip-hop wardrobe hasn’t changed much over the years. Whereas FUBU and Phat Farm might have faded into irrelevance, most parts have largely stayed the identical, to the purpose that even your grandma could most likely reel off an inventory of issues that an archetypical rapper wears. Not among them: obscure Italian yachting labels like Stone Island. Nobody would name-verify that one, actually, as a result of that’s simply not what rappers put on. Or no less than it wasn’t until just lately. But then, within the summer season of 2015, pictures of Drake wearing Stone Island at Wimbledon, not to say numerous other places, flashed all over world media. His repeated endorsements of the model, which he’d been sporting since 2010, impressed a wave of imitators who have helped proliferate Stone Island throughout the hip-hop scene and contributed to its quickly growing profile within the U.S.which is simply one of the places where this storied but area of interest label is experiencing a surge in cultural relevance. It was even on the centre of a ridiculous Instagram beef between A$AP Nast, one of many lesser-recognized members of A$AP Rocky’s crew, and fellow rapper Travis Scott, stone island shimmer jacket petrol blue one other Stone Island aficionado. Nast accused Scott of aping his style and staked a declare to being the first to import it into hip-hop fashion—which isn’t true, but the row illustrates the cultish devotion the model stone island shimmer jacket petrol blue conjures up. Learn more at Bleacher Report.