Stone Island: The Archive
How one can define luxury is a subject consistently discussed by premium fashion houses, and their prospects; it isn’t sufficient to simply hike up prices with a view to be considered luxurious. Within the case of Stone Island, the emphasis has at all times been on functionality.
“I assume luxury is about feeling spoilt, carrying something particular, beautiful, comfortable and useful – it’s a form of fulfilment. That’s actual luxurious to me,” says Carlo Rivetti, creative director of Italian high-tech innovators Stone Island. “Research, experimentation and treatments on supplies utilized to innovative and stone island shadow project dpm grid jacquard jacket functional designs outline Stone Island,” he provides. “We’ve achieved an incredible means to grasp garment dyeing by the steady assessments carried out in our color laboratory for over 30 years.”
In 2012, the Bologna-based mostly brand celebrated three decades in enterprise. The company was founded within the early 1980s by Massimo Osti, the man behind other technical staple brands like CP Firm and Boneville. Osti’s presence continues to be felt within the building. “Yes, the imprinting he outlined continues to be very robust in the brand’s DNA. Walking within the archive, I simply see this,” explains Rivetti.
PORT was given access to the archives for this shoot, digging deep into stone island shadow project dpm grid jacquard jacket the brand’s history to focus on its relevance today. “My notion is that males carrying Stone Island feel like they’re a part of a membership. The removable badge on the left arm makes items recognisable and iconic,” says Rivetti. “I additionally assume that our fans understand the performance and research in fabric and treatments. Stone Island does the job; it protects; it keeps you warm, nevertheless it also looks good!”
Stone Island is unquestionably ‘luxury’, however is it ‘fashion’ “Our approach is closer to industrial design than fashion, starting from the way in which our garments are conceived as design items, by which functionality and analysis are fundamental. We don’t belong to technical outerwear, or activewear, or vogue.
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