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Stone Island’s Carlo Rivetti On Style And Football

GQ: The brand new collection is based on modern military and energetic sports. What was your inspiration behind this assortment

Reflective Print Cotton T-Shirt in White 2015Carlo Rivetti: I feel that military, sports activities and efficiency garments are very inspirational – and I feel that within the DNA of Stone Island performance is necessary. For instance the brand new army camouflage in Italy. Have you learnt the Carabinieri They are crucial police in Italy, and [their new uniform has] unbelievable new patterns and lovely new pockets.

No. Never. Initially, if we turn into successful with a women’s assortment, then they’d begin asking for the suits to be “extra sexy”. However, what I’m seeing now, within the nations which Stone Island are recognized – the UK, Italy, Germany, Holland – younger women are starting to wear Stone Island garments and I believe that men’s products on ladies look improbable.

The Stone Island badge is very recognisable, but how do you’re feeling if you see individuals sporting Stone Island products without badge

I think it’s really as much as you. We began at first with a removable badge after which 5 – 6 years we began putting two buttons inside – on the left facet, the facet of our hearts. This was in order that individuals who didn’t want to wear the badge wouldn’t depart it at residence, they might put it inside their jackets. So maybe you don’t wear it, however you always have it with you. That’s the thought.

Stone Island is so dominant inside streetwear world wide, how do you keep the subcultures happy with the success and growth

In the last ten years we focused on countries [in Europe] such as the UK and Italy – funnily they’re all a one and a half hour flights from Milano! Then we started thinking to the US [as] one of the key factors that we centered on was that I didn’t need to alter language. The big differences between the US and us Our customers here know the story perfectly – there’s a type of membership. So the concept is that now in the US, we must be story-telling. What I hope in the US is that there are additionally people who can perceive our language, our historical past, and appreciate it.

– Why Seventies suits are winter’s finest workwear
Why Seventies suits are winter’s finest workwear

By GQ Style magazine
What do you want listening to while you’re working

Really after i work with the design workforce of 8 younger guys, they select the music and usually it’s horrible! When I’m considering, I like classical music, however not within the workplace. Who’s your favourite participant ever

Well, I must point out two names. One, is our president that handed away ten years in the past, Giacinto Facchetti – he was a real prince. He was playing within the Sixties – after we gained the champions league, twice (then the Europa Cup) – however he was such a contemporary player, because he scored a huge variety of targets playing in defence. And he was really a gentleman.

Then, after all you will have Javier Zanetti – El Capitano! He arrived because Inter needed to by a striker from an Argentinian workforce, who stated, “if you want to buy this man, you must additionally take this defensive player.” Inter agreed just to close the deal after which the forward was really terrible and Zanetti, who had no expectations, was Stone Island Shorts actually good. And, once more, one other real gentleman on the field.

Javier Zanetti a.k.a.
I performed as soon as within the European championship for the Financial College in Paris. I was enjoying in the younger group of stone island rucksack Torino, ready that doesn’t exist any longer: deep (usually you play four in defence, however in Italy we invented the one behind them). Then I used to be in the second nationwide skiing staff. I lived very near the mountains, because I grew up in Torino. We’d go skiing to the Italian aspect of the Mont Blanc. So in all probability I was a stronger skier than footballer.

See the Stone Island S/S ’17 collection visit Current season available at