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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion saw choose fans brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse artwork area SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed excessive energy sets to a packed out audience, as well as being broadcast stay by way of NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Power to speak about his reside performance, his ties to the model and why it’s necessary to host events like this all through the UK.
How did the chance to perform at Stone Island Presents come up
The chance to carry out at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of artistic studio &SON noticed me play stay right firstly of the yr. In the event you cherished this article in addition to you wish to be given more info relating to Footwear i implore you to go to our web site. They thought that I’d be a superb match for Stone Island.
We’ve noticed you appear to be somewhat elusive on the subject of online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the entire superstar thing. I’m not anti-superstar, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s an entire world outside of the internet. It’s necessary to take on-line relationships into actuality. This numbers sport that a lot of people seem to be playing isn’t actual and it often doesn’t correlate with gross sales/push of product (music, fashion and many others).
Do you suppose being given this opportunity will enable you to achieve real life publicity through dwell exhibits
Since March 2016 I’ve had no label, no supervisor, no writer, no press individual and no stay agent. So dwell exhibits are fairly skinny on the ground for me, I’ve performed reside eight instances ever. Six of these eight in 2016, four of the eight outside of the country. I’ve been paid for each single show. There are artists that are in main offers that have played every major festival over the last two years and never been paid as soon as. I’m not anti-major label, however at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is sweet it should stand up and folks will ultimately come spherical, so sure the few dwell bits I’ve accomplished help. The less is more method seems to be working just a little bit for me. I’m uninterested in listening to “but it is going to be nice exposure” each time any outdated free-no funds alternative is thrown at me, unless it’s for an excellent cause. You don’t get up and go to work free of charge, so why ought to I
The first event was held in your hometown of London final year. Do you suppose it’s vital for brands similar to Stone Island to maneuver away from the capital and expose different cities across the UK to home grown expertise
It’s so vital for manufacturers and firms to look further afield than simply London. Manchester, Bristol, Liverpool are just a few of many cities within the U.Okay. That have such a wealthy music historical past and vibrant music scenes that Stone Island can tap into.
How do you assume your music relates to the brand and its wearers
Stone Island is about performance, innovation and particulars. My approach to music is the same, I’m obsessive about the small print and end. Stone Island is a staple for a lot of and it’s wearers don’t need to shout out about it, if you recognize you understand. Same as the individuals who like Elliott Power… if you recognize you recognize.
We’ve noticed you began to work across different music and style-based initiatives together with The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the 2, and in that case where do you suppose this stems from
No trendy musician can solely exist off just music alone perhaps with the exception of Adele or Taylor Swift. It’s a must to be stone island royal blue hoodie multifaceted now and enterprise down different avenues. I’m from a visual background and have always been all in favour of clothing. To be honest I’m probably losing my time with music, I ought to most likely try and get an artwork director job at Saatchi & Saatchi or something. I think I first turned fascinated about clothing through the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive trend and womenswear came by means of my girlfriend. I like going between worlds and can continue to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance because as an organization it understands that to be able to know where you’re going, you must know the place you’re from. They obtain this by digging from a rich archive and enjoying by their very own rules, these are issues that I additionally strive to apply to my own tasks.