Stone Island Opens In ‘guy’s Gulch,’ Bonton Unwraps A Bonbon On Melrose Place
Stone Island plants a U.S. flagship
Italian technical menswear model Stone Island has opened its first everlasting bricks-and-mortar retailer within the U.S. on the stretch of La Brea Boulevard we have come to call “guy’s gulch.” And by technical we don’t imply gadgety, however envelope-pushing manufacturing processes like using a laser to etch designs onto reflective fabrics or garment-dying down jackets (more difficult than you might suppose given the feathers’ propensity to clump collectively in the dyeing process).
The upscale brand, which until now has been mostly accessible in the U.S. at malls similar to stone island reflective vest Bergdorf Goodman and Bloomingdale’s, is finest identified for its sturdy and snazzy mild outerwear pieces (jackets start at about $600), which are showcased in the brand new three,000-sq.-foot space alongside its knitwear and fleece pieces (in the $200-to-$250 vary) all just dyeing (see what we did there ) to meet you. Temporarily on show within the front-of-retailer exhibition space is a retrospective focusing on the brand’s experimental relationship with textiles and therapies including some uncommon and prototype garments resembling a zip-front cardigan-like sweater knit with reflective thread and a jacket with the type of crackly end you’d discover on worn leather-based however carried out in gray and white reflective material.
Why open a standalone retailer Stone Island president and artistic director Carlo Rivetti put it in terms anyone residing within eyesight of the Hollywood signal may perceive: “We’re just like the small, impartial movie makers – to point out the films we wish, we have stone island reflective vest to personal our own cinema. “Reflective Research ‘992 – ‘015 / Los Angeles,” on show via March 13 at Stone Island LA, 145 S. La Brea Ave.Los Angeles.