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Travis Scott Is Becoming A Trend Icon For A new Era

Style and hip-hop have at all times been synonymous. Over the years, rappers have started and influenced fashion traits, made thousands and thousands of dollars for brands they endorsed (formally or unofficially), and inspired the best way individuals have dressed. Suppose Kanye West, Pharrell, Slick Rick, Run-DMC, ASAP Rocky, and more. In the present day, the youthful era is looking to a brand new trend icon: Travis Scott.

Since bursting onto the scene again in 2013 together with his first mixtape Owl Pharaoh, the 25-yr-old has grow to be one of largest names in hip-hop. His second album, Birds in the Trap Sing McKnight, is considered by some as probably the greatest albums of 2016. His live performances are unparalleled. At times, they get a little out of hand—fans have jumped off balconies—but that’s a part of the draw; the energy at Travis Scott shows is electric.

However, very like his mentor West, his followers don’t just look to him for brand new music or live performances. If you’ve ever been to any of his reveals or appearances, likelihood is you’ve seen Travis Scott followers dressed similar to Travis Scott—the vintage tees, Supreme box logo T-shirts, Bape, ripped jeans, flannel, and occasional leather-based pants. “I really feel like the younger generation seems to him as a method icon because of his rock-star aura,” says 22-yr-old Jaelen Peacock, who’s a longtime Scott fan.

Scott has always been curious about trend. Again within the day, he saved a weblog, referred to as 12340art, which resembled West’s legendary Stone Island Fleecewear KanyeUniverseCity site. He posted photographs of collections and pieces he appreciated from manufacturers like Margiela, Louis Vuitton, Billionaire Boys Membership, Chanel, and extra.

A part of the appeal of his type is that it’s relatively accessible. Fans should buy the same Supreme Kermit T-shirt (at Grailed, eBay, or shops like Round Two), Stone Island jacket, and Jordan 4s Scott stone island parka coat rocks. Even if they can’t cop the very same pieces, his rockstar look might be easily recreated.

Manufacturers are taking discover of Scott’s affect. In 2013, the Houston rapper collaborated with Been Trill. Since then, La Flame has additionally labored with Maharishi and Helmut Lang on capsule collections. “I’ve been a fan of Helmut Lang for 15 years,” he instructed W magazine about the collaboration. “Everything was simply always contemporary. I remember my mom bought me certainly one of their shirts for Easter in order that I might wear Helmut Lang for Easter. That was my first piece. And she had a ton of Helmut Lang, so I’d at all times see it. I simply knew that I favored it.” Most recently, he’s been teasing a brand new collaboration with Australian brand Ksubi, scheduled to drop this coming October.

“Travis Scott commands the eye of a generation fascinated with personal ‘likes’—[and ]two transfixing their attention are music and trend,” says Jay Bell, men’s designer senior vice president at Barneys, where Scott’s Helmut Lang collaboration was offered.

Beyond collaborations, Scott’s star standing and rockstar model has also helped him appear in campaigns for Nike’s Riccardo Tisci collections, Fenty by Puma, Bape, Alexander Wang, Saint Laurent, and more. He even walked in Mark McNairy’s Spring/Summer season 2015 runway show throughout New York Trend Week. Recently, he made noise when he grew to become considered one of the first folks to rock the ultra-hyped, yet-to-be-released Supreme x Louis Vuitton collaboration, which the high-trend house previewed throughout a Paris Vogue Week runway present Scott attended.

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