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Last week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion saw select followers brave the minus six chills of the Glaswegian winter to rejoice the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed excessive power sets to a packed out audience, as well as being broadcast stay via NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to speak about his stay performance, his ties to the model and why it’s essential to host events like this throughout the UK.
How did the opportunity to perform at Stone Island Presents come up
The chance to carry out at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play reside right at the beginning of the yr. They thought that I’d be an excellent match for Stone Island.
We’ve noticed you seem to be just a little elusive relating to online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the whole celeb factor. I’m not anti-superstar, I simply don’t have the time between music and my different two jobs to spend all day on social media. Additionally there may be an entire world exterior of the web. It’s important to take on-line relationships into reality. This numbers game that a lot of people appear to be enjoying isn’t real and it typically doesn’t correlate with gross sales/push of product (music, vogue and so on).
Do you suppose being given this opportunity will show you how to to realize real life publicity by stay reveals
Since March 2016 I’ve had no label, no manager, no writer, no press particular person and no live agent. So stay reveals are fairly thin on the ground for me, I’ve played reside eight stone island logo occasions ever. Six of those eight in 2016, four of the eight outdoors of the country. I’ve been paid for every single show. There are artists which might be in major offers which have performed each main festival during the last two years and never been paid once. I’m not anti-major label, but at the same time no firm has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is sweet it will stand up and folks will ultimately come round, so sure the few stay bits I’ve carried out help. The less is more strategy appears to be working somewhat bit for me. I’m tired of hearing “but will probably be great exposure” every time any previous free-no price range opportunity is thrown at me, unless it’s for a great trigger. You don’t get up and go to work free of charge, so why should I
The primary event was held in your hometown of London final yr. Do you suppose it’s essential for brands comparable to Stone Island to move away from the capital and expose other cities around the UK to dwelling grown expertise
It’s so essential for brands and corporations to look additional afield than just London. Manchester, Bristol, Liverpool are just a few of many cities in the U.Okay. That have such a rich music history and vibrant music scenes that Stone Island can tap into.
How do you assume your music pertains to the model and its wearers
Stone Island is about efficiency, innovation and details. My strategy to music is similar, I’m obsessive about the main points and end. Stone Island is a staple for many and it’s wearers don’t have to shout out about it, if you already know you know. Similar because the individuals who like Elliott Power… if you understand you already know.
We’ve seen you started to work throughout other music and vogue-primarily based initiatives including The Salvages and modelling for Goodhood. Have you always had an interest in merging the 2, and if that’s the case the place do you think this stems from
No trendy musician can solely exist off just music alone maybe with the exception of Adele or Taylor Swift. You need to be multifaceted now and enterprise down other avenues. I’m from a visual background and have at all times been thinking about clothing. To be trustworthy I’m most likely losing my time with music, I should most likely try to get an artwork director job at Saatchi & Saatchi or one thing. I feel I first grew to become excited about clothes via the early street wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high style and womenswear got here by means of my girlfriend. I like going between worlds and can proceed to do so.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as a company it understands that so as to know the place you are going, you must know the place you’re from. They achieve this by digging from a wealthy archive and enjoying by their own guidelines, these are things that I also strive to use to my very own tasks.