Stone Island: How The Model Has Advanced – Woodhouse Clothing
Stone Island’s brand ethos has been set in stone for the reason that 1980s, however the label’s dedication to research implies that their collection is at all times recent and thrilling. With a devoted world following and a again catalogue of forty,000 unique garments, Stone Island is in a league of its personal.
When CEO, Carlo Rivetti, was asked why Stone Island’s brand has remained so strong he mentioned:
“Stone Island has always remained true to itself, with out concessions. And so we have been in a position to rejuvenate our goal market of customers; we attain out each to our historic customers, these who have faithfully stayed with us for thirty years, but also to the younger crowd, to the brand new generations of in the present day.”
Whereas other brands have branched out to incorporate different kinds or expanded into unrelated markets, Stone Island has remained targeted, with simply the label’s continuing research into fabrics and dyes pushing the brand forward.
Stone Island Culture
Ice Jacket Wool Mix in Thermo-delicate Fabric
When you look back on the final thirty years, the model started with jackets made from thick truck stone island junior jumper age 12 tarpaulin and continued to create heat-delicate fabrics and Kevlar designs. It can be exhausting to foretell what comes next and that’s what makes the model so thrilling to observe.
The power of the Stone Island, alongside the undeniable type of their clothing, has created a cult following – together with celebrities similar to Noel Gallagher, Peter Hook and Chris Lowe. The model has also been related to football followers – and sometimes football hooliganism – but the label has been quick to dissociate itself from the latter.
Inside Stone Island
As CEO Carlo Rivetti gives followers a video tour round Stone Island HQ, he describes his dyeing facility as a ‘kitchen’. Jackets are ‘cooked’ in 90 – 140 degrees and ‘recipes’ are followed to create each shade of color.
Nevertheless, to most individuals, Stone Island’s dyeing facility seems to be more like a chemistry lab. With row upon row of bottles, there’s a splash of nearly every colour conceivable, and with spectacular machinery and weighty files of formulation, the ‘Colour Lab’ is evidently a place for experimentation.
And with so many colours packed into one room, Carlo Rivetti even claims it’s the closest thing to a renaissance painter’s workshop within the twenty first century.
Texture and colour are the place to begin for every jacket. From there, the designers experiment to create a design that works. Some of their dyeing techniques could cause as much as 50% shrinkage, so getting the design right is an advanced course of.
Each garment is made from a variety of different fabrics, all of which react to dyeing in a different means – both in how they absorb colour or shrink during the process. Every jacket is sort of a journey of scientific discovery – and with their archive of 20,000 garments on site, you’ll be able to walk via the history of their experimentation.
Over Thirty Years of Design
In 1982, Stone Island was launched by Massimo Osti, with their Tela Stella range. The brand’s title came from the pages of Joseph Conrad’s novels – amidst 1000’s of phrases, ‘stone’ and ‘island’ were the most commonly occurring, and so the model was born.
The primary collection was the result of research right into a thick truck tarpaulin, which was resin-handled to be red on one aspect and blue on the other.
1983 – 1986
Carlo Rivetti joined Stone Island in 1983, already an enthusiastic fan of the model. By 1984, the collection had developed to incorporate jumpers, trousers, t-shirts and shirts.
It was additionally in 1984 that a second signature Stone Island fabric was launched, Raso Gommato – a cotton satin of army origin, with polyurethane coating.
1987 – 1988
By analysis into heat-sealed PVC, Stone Island developed Glazed Silk Gentle, which is shiny trilobite nylon coated in PVC. The effect was a thick and glazed look.
1989 – 1991
In 1989, Stone Island launched the bottom-breaking Ice Jacket. With the event of a heat-sensitive fabric, Stone Island created a jacket which changed color with the temperature.
From yellow to blue and from inexperienced to white, the Ice Jacket was a really futuristic concept. Stone Island developed the design further to create patterned jackets which misplaced their pattern in the cold, becoming icy white with freezing temperatures.
Next, Stone Island developed a highly reflective Japanese fabric, which achieved its luminescent glow by way of a coating of thousands of micro glass spheres. Inspired by work security jackets, this collection was extraordinarily eye-catching and was even able to replicate light from very weak sources.
1993 – 1996
This was a time of great change for Stone Island – Massimo Osti left the label and in his place, Englishman, Paul Harvey, joined the staff and pushed the research ahead.
With an injection of recent ideas, the subsequent few years noticed a huge number of modern fabrics entering the color Lab. The primary was System Steel, a nylon canvas bonded to a polyurethane film.
Intensive research also created Oltre, a high-quality nylon fabric with an extremely-shiny coating.
1997 – 1998
The research continued at a relentless tempo, and in 1997, Stone Island designers utilized a Reverse Colour Process method on the Raso Gommato fabric. First printed in black, the fabric then faded utilizing a corrosion approach to be later over-dyed.
Nylana, a thick nylon canvas used to line tanks, additionally turned part of the gathering during these years.
1999 – 2001
On the flip of the millennium, the Stone Island stone island junior jumper age 12 design group had been extremely busy. Launching a huge quantity of recent fabrics and designs in just two years, together with the Pure Metallic Shell Silver and Pure Steel Shell Bronze (as proven above). These parkas had been created with both a hundred% stainless steel or 100% bronze metallic mesh, bonded to fabric.
Stone Island’s designers next moved onto a fabric which is five occasions stronger than the same weight in steel: Kevlar. As pictured above, Stone Island found a technique to dye this seemingly not possible material via adding a nylon mesh and a polyurethane coating.
Initially designed to be used on aeroplane circuit boards, Stone Island began to use silver spray on their assortment of advantageous polyester jackets, adding a vacuum seal of 100% stainless seal.
The model additionally launched their Ventile vary, using a navy textile which was a hundred% cotton and developed for British fighter pilot’s overalls within the Second World Warfare.
In 2002, the range continued to increase, with jackets engineered to look flat with a collection of folds and seams adding element.
One other success story from this 12 months was the sunshine Jacket. Continued research perfected the design – a white jacket with fibre optic mesh inserts that light up with blue gentle.
The design workforce also experimented with various layers of meshes, which revealed the inner development of the jacket.
2003 – 2005
Stone Island perfected their Compact Process to create extraordinarily dense supplies, that are boiled at 130 degrees and then shrink by as much as 50%.
Mussoal Gommata was additionally launched, developed by laminating ultra-mild cotton muslin to a matte polyurethane movie.
2006 – 2007
The David TC Fabric was launched, consisting of polyester, polyamide and Japanese microfiber, which was then dyed beneath strain at 130 degrees.
Growing their portfolio of reflective jackets, Stone Island designed the Antiquated Reflective.
Paul Harvey left Stone Island in 2008 and Carlo Rivetti stepped into his footwear as Artistic Director. And in the identical 12 months, the brand’s affiliation with Aitor Throup was formed, creating the Stone Island Shadow Assortment.
2009 – 2011
Developing on their previous heat-reactive Ice Jacket, Stone Island created a camouflage jacket which loses its sample within the chilly.
The workforce also developed a new textile: Waxed Ice, which was cotton moleskin containing thermo-sensitive quartz and graphite.
2012 – 2013
For the S/S season in 2012, Stone Island launched the Prismatic Muslin, a lightweight cotton muslin, which was treated with coloured resins before the material was laminated to provide a prism-impact polyurethane film. The fabric can then be double-dyed to create a wide range of vibrant colours.
Subsequent, Stone Island created the Hydrophobic Therapy, a process which creates a garment that’s extremely water-repellent and environmentally friendly.
2012 marked the thirtieth anniversary of the model and celebrated with STONEISLAND30, a serious exhibition at Stazione Leopolda in Florence. Alongside the exhibition, three symbolic garments have been created to mirror the historical past of Stone Island, including a re-version of Tela Stella.
Thirty years’ of analysis and forty,000 garments later, their current A/W collection reflects this rich historical past of design. Browse the Stone Island A/W rangeand to see what the brand has to offer this 12 months.
Garment Dyed Crinkle Reps NY
What’s subsequent for the Model
With a continuing drive in direction of creating new colours and supplies, Stone Island is a brand at all times in a position to shock. When asked what the longer term holds, Carlo Rivetti stated:
“We get inspired by people, structure and design. At current we’re at present finding out some supplies used within the car trade. In the course of the Olympics, the outfits the athletes put on are very technical, which can also be inspirational.
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