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Nike & Stone Island: Year Of The Windrunner

Garment-Dyed Pigment Treated Pique Fleece Sweatshirt In BlackIt’s not typically that you see two technical heavyweights, equivalent to Nike and Stone Island, combining forces. More often than not, it’s a smaller niche brand collaborating with a extra well-known brand that is an knowledgeable in its area of apparel or footwear. Nike and Stone Island are equally famed for technical and progressive designs, so within the case of the collaborative Windrunner, both manufacturers deliver that knowledge and expertise to the table. The result is an much more elevated product: a basic silhouette reconstructed with the best specifics in trendy-day know-how. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s tradition thrives on collaboration.”

Nike is calling 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel thus far; the Windrunner is a jacket that has felt the contact of gold medals and damaged records alike. Since it was first manufactured and designed within the late 1970s, the Windrunner has stood the take a look at of time and has remained largely unchanged until now, with the assistance of Bologna-based mostly Stone Island. Here, we communicate to Serino about the inspiration behind what’s, arguably, Nike’s most technologically advanced piece of athletics apparel created up to now.

What led to this collaboration
A profitable collaboration should help both parties obtain one thing they could not have been in a position to on their own. We partnered with Stone Island for exactly this cause. We saw a chance to blend our sport fashion design with Stone Island’s craft, technical material improvement and dyeing experience. The result’s a jacket that’s immediately recognisable as each Nike and Stone Island — it’s one that we imagine will resonate quite well with followers of both model.

What does the traditional Windrunner jacket imply to Nike
The Nike Windrunner is arguably our most necessary apparel icon. After all, it was part of our first apparel line greater than two many years in stone island junior edinburgh the past, so there’s a component of nostalgia there. But maybe more vital is the fact that the silhouette seems to transcend sport and elegance traits.

It’s been in the line off and on since its debut within the early 1980s and, in that point, it’s confirmed to be a worthy canvas for collaboration and materials innovation. The latest examples are the Stone Island and sacai interpretations, however the Windrunner has also employed a few of our main material innovations through the years, resembling Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the last two summer time Olympic Video games.

What do you admire about Stone Island
The collaboration has been slightly seamless, partly because we share quite a few product values with Stone Island. I feel crucial ones are our mutual obsession with functionality and delivering consumer advantages. We are each dedicated to creating apparel that performs at the very best stage. In fact, it’s no secret that Stone Island is an industry chief when it comes to creating technical supplies and dyeing. The way in which it achieves such sensible colours by garment dyeing on its unique fabrics is sort of outstanding. So we have been eager to tap into that experience, as the company has 30-plus years of knowhow in this area.

Did you consider creating a new silhouette as nicely reworking the Windrunner
We are calling 2016 the ‘Year of the Windrunner’ to honour the rich heritage of our apparel icon. We’re also honouring observe and discipline during what will probably be an essential yr for the sport, as the primary iteration of the Windrunner was created to maintain runners protected in wet climates. So presently, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, while every partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.

Nike aims to essentially push the boundaries of technical sports activities apparel. How far do you see that going and what can we count on from Nike this yr

I can’t communicate to anything specifically that’s coming this yr. However I can inform you that we’ll continue to push the boundaries of what’s possible. We will deal with our most iconic sport style silhouettes and create newer and better variations for today’s demanding shopper.

NikeLab was created for us to add dimension to our brand and we intend on repeatedly pursuing innovation by means of collaborations and debuting these products in distinct environments.

In spite of everything, once we innovate, we don’t suppose about limits. Nike’s tradition thrives on collaboration — not solely with external partners resembling Stone Island, but additionally amongst our personal neighborhood of more than 650 designers.