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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw choose fans brave the minus six chills of the Glaswegian winter to have a good time the UK’s digital music scene in warehouse artwork space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed high power sets to a packed out viewers, in addition to being broadcast reside by way of NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Power to speak about his live efficiency, his ties to the brand and why it’s necessary to host events like this throughout the UK.
How did the chance to carry out at Stone Island Presents come up
The opportunity to perform at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON noticed me play reside proper initially of the Stone Island Sale 12 months. They thought that stone island joggers black I’d be a superb match for Stone Island.
We’ve seen you seem to be somewhat elusive on the subject of online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the whole movie star factor. I’m not anti-superstar, I simply don’t have the time between music and my different two jobs to spend all day on social media. Additionally there may be an entire world exterior of the internet. It’s essential to take on-line relationships into reality. This numbers recreation that a lot of people appear to be enjoying isn’t real and it typically doesn’t correlate with gross sales/push of product (music, fashion etc).
Do you think being given this opportunity will show you how to to gain real life exposure by stay reveals
Since March 2016 I’ve had no label, no supervisor, no publisher, no press particular person and no dwell agent. So stay reveals are fairly thin on the bottom for me, I’ve performed live eight occasions ever. Six of these eight in 2016, four of the eight exterior of the country. I’ve been paid for every single show. There are artists which can be in major offers which have performed each major festival over the last two years and not been paid once. I’m not anti-main label, but at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is good it’ll stand up and people will finally come round, so sure the few reside bits I’ve done assist. The less is extra strategy appears to be working a little bit bit for me. I’m tired of hearing “but will probably be great exposure” every time any outdated free-no budget alternative is thrown at me, until it’s for a great trigger. You don’t rise up and go to work without cost, so why should I
The primary event was held in your hometown of London last 12 months. Do you think it’s important for brands akin to Stone Island to move away from the capital and expose other cities around the UK to residence grown expertise
It’s so vital for manufacturers and companies to look additional afield than just London. Manchester, Bristol, Liverpool are only a few of many cities in the U.Okay. That have such a rich music history and vibrant music scenes that Stone Island can tap into.
How do you assume your music relates to the model and its wearers
Stone Island is about efficiency, innovation and particulars. My method to music is the same, I’m obsessed with the small print and end. Stone Island is a staple for many and it’s wearers don’t must shout out about it, if you realize you recognize. Similar because the individuals who like Elliott Power… if you know you already know.
We’ve noticed you started to work throughout other music and trend-based initiatives together with The Salvages and modelling for Goodhood. Have you ever always had an interest in merging the two, and if that’s the stone island joggers black case the place do you suppose this stems from
No modern musician can solely exist off simply music alone perhaps with the exception of Adele or Taylor Swift. You must be multifaceted now and enterprise down other avenues. I’m from a visual background and have at all times been inquisitive about clothes. To be trustworthy I’m most likely losing my time with music, I should in all probability try to get an art director job at Saatchi & Saatchi or one thing. I feel I first became eager about clothing by the early street wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high fashion and womenswear got here through my girlfriend. I like going between worlds and will proceed to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance as a result of as a company it understands that in order to know the place you are going, it’s a must to know where you’re from. They obtain this by digging from a wealthy archive and playing by their own guidelines, these are things that I also strive to use to my very own initiatives.