The new Streetwear Trend: Geezer Chic
It is the fashion with no definitive name and but is as influential as it is undocumented. It consists mainly of logoed sportswear and designer casualwear, as well as logoed box-contemporary trainers, with a mild smattering of gold jewellery. Did we point out logos They’re fairly vital to this look.
“Informal” has, for the previous 30 years, been the aspirational uniform of the suburbs, the terraces and the council estate, and is currently having fun with a newfound fashionability after years of being derided as “chav” – model’s dreaded c-word. The latest iteration of this look has been known as “Nu Lad” by trend forecasters. Yuk. Their London counterparts Palace, makes regular reference to informal type in both its prints and emblem-emblazoned cagoule anoraks. Both labels are standard with skaters, rappers and grime MCs.
Rafferty Law (son of Jude) and Rocco Ritchie (son of Madonna and Man), each appear to dress like soccer hardmen circa 1990. Even Brooklyn Beckham has gone mildly roadman. In the meantime, Wavey Garms is the website where fans commerce vintage sports activities and designer clothes, stone island glass batavia together with terrace favourites reminiscent of Stone Island, to a new generation of followers. Drake has an ongoing love affair with all issues European and football (he even has a gold-and-diamond chain of the Stone Island brand), and is about to open OVO in London’s Soho.
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There are comparable type movements in Italy, France and Russia. Younger men dress like this throughout Europe. The Parisian take on this look is best seen within the film La Haine(1995). In Italy, label-loving football followers known as themselves paninaro, which the Pet Shop Boys subsequently made a music about.
Casual type has never been so explicitly “fashionable” – so why now “It’s part of the athleisure phenomenon: sportswear has turn into more relevant,” says Steve Sanderson, founder and director of Oi Polloi. “But it gets actually interesting when it crosses over into skate and hip hop culture. Whereas earlier than it was white and working class and didn’t have music attached to it, in London, those labels have turn into closely linked to grime. It feels contemporary and relevant again.” No matter you do, simply don’t say the c-word.