The place To find The UK’s Finest Vintage Stone Island
Stone Island is within the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian brand to a complete new audience. Before this, though, Stone Island was extra typically recognized for its affiliation with specific subcultures — particularly the ‘Casuals’ and the ‘Paninaro’ movement in Italy. For more than one generation the clothes made by manufacturers like Stone Island and C.P. Company, Massimo Osti‘s different most famous endeavor, hold a particular cultural significance — an emotion particularly sturdy with vintage pieces that throwback to Stone Island’s heyday, and a time when young folks all over Europe bonded over football and Italian jackets.
Since its founding, London’s Too Hot Limited has turn out to be known because the UK’s primary stockist of vintage and retro Stone Island, stocking a wide range of iconic pieces from the brand alongside one-off basic from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.” Now, Too Scorching Restricted has introduced a pop-up at Harvey Nichols in London, placing some of its finest ’80s vintage pieces in a bricks and mortar location for the primary time. We caught up with Too Hot’s founder, Ollie Evans, to speak concerning the pop-up, how he got into Stone Island, and why he loves the model so much.
Why did you decide to begin Too Sizzling Restricted
I began Too Scorching whilst working as a music video director. During my downtime between jobs I’d buy and sell vintage Stone Island jackets and very quickly grew to become hooked on it. Quite soon I began to turn down video jobs, transformed my entrance room into a makeshift photograph studio and launched the Too Scorching webpage.
What is it about Stone Island and C.P. Company that you want so much
It’s all the time about design and cultural significance; I’m fascinated by the appropriation of designer clothing by subcultures. My dad was an unique mod within the ’60s and he all the time instilled in me the importance clothes and style. All of the manufacturers I supply for Too Hot have very strong visions behind them and at their core are very idiosyncratic personalities who brought them to life. For example Massimo Osti who brought us Stone Island and C.P. Company. He went to the furthest lengths to provide clothes that pushed the boundaries of garment technology basing numerous his research on army wear that was designed purely for operate with no expense spared. His work is like art, it’s so progressive and uncompromised. Its attraction is very special.
What do you search for in a bit you want to sell
With this assortment we’re launching in Harvey Nichols all the pieces is in reference to the Italian youth culture of the ’80s Paninaro, their look was a bold and vivid mixture of classic ’50s American teen cool and the most recent European designer sportswear. The Paninari were the first subculture that adopted Stone Island as a brand causing it to have great success right from the start. Their style may be very related at the moment so it appeared proper to honor this movement and the roots of European streetwear. We’ve worked lengthy and exhausting to source essentially the most original, exclusive and sought-after pieces from that era, we’ve received a considerable amount of original Osti designed Stone Island and C.P. items alongside Moncler, Iceberg, Greatest Company, Armani and many more. It’s a range you won’t be ready to pick up anywhere else in the world.
How do you source your inventory
Prime secret areas around the globe.
How did your Harvey Nichols pop-up come about
The Harvey Nichols pop-up got here out of an unexpected Instagram DM simply earlier than Xmas final yr. Benn McGregor, their senior menswear buyer got in touch on his private account and requested if we needed to do an in-retailer pop-up with them. It appeared like an unbelievable alternative and one I couldn’t flip down. Harvey Nichols has always had a agency place in my coronary heart from journeys there as a child rising up, it was the place to go in the ’90s so it was an enormous privilege to be requested to take our model in.
You’re launching a zine to go alongside the pop-up, what’s the thought behind that
The zine we’re launching we’ve put along with our good buddies at Legislation Journal who produce probably the most lovely publication in the UK, it’s a vital read. When we first spoke about collaborating on this they instructed we go to Italy to put a shoot together for a zine. It seemed the logical step to take all the clothes again to the mom land and create one thing actually visually thrilling. We chose Sorrento because it’s the gateway to the Amalfi Coast and has a traditional luxurious really feel that I assumed would actually go well with the aesthetic. We’ve put together a high-end collection of very sought-after items and needed the shoot to replicate that. The zine itself is in reference to Paninaro journal and Wild Boys which were two comedian/zines that documented the tradition and included some unbelievable avenue fashion images of youngsters in ’80s Italy sporting all these wonderful clothes.
Why do brands like Stone Island and C.P. Firm have a particular significance
I believe the appeal of brands like Stone Island and C.P. Firm comes all the way down to their authenticity. Each function on the ideas on which they had been based by Massimo Osti; they both look for fixed innovation and haven’t relied on heritage. Their appeal is very real, they transcend fashion as they are constantly seeking to push the boundaries of what is feasible reasonably than working from trends. That sturdy design ingredient actually resonates with people and especially guys. When you possibly can say your jacket modifications coloration in heat or is reflective or made out of steel it offers you a sense that what your carrying has been really thought of. It’s those elements which have appealed to very explicit subcultures and markets over time whether that be informal, grime, streetwear or any of the others that have adopted them.
What do you think of Stone Island’s new popularity
I believe it’s nice that Stone Island is so fashionable again, it went via a patch the place it was very area of interest for quite a few years so it’s nice to see it back in favor again. I believe it’s attention-grabbing that regardless that it now has a brand new viewers, there are strong similarities with these who have always purchased it. It seems to appeal for the same causes that it at all times had and its audience continues to be made up of people who are in the learn about what they’re sporting. It’s highly regarded but not completely mainstream, it attracts a clientele who search it out.
What was the primary Stone Island piece you ever bought
When I used to be a pupil I used to work in a store called Zee & Co in Bow, East London. It was there that I first turned taken with Stone Island as a brand, I all the time felt the quality and a focus to detail was way above anything we used to stock and we stocked some incredible stuff but it surely was Stone Island I actually lusted after there. Even with a low cost I couldn’t afford to buy the jackets that I needed back then. Years later the craving hadn’t worn off so I bought a vintage piece from the era I used to work at Zee about 5 years ago. It’s snowballed from there.
What’s your favourite ever piece of Stone Island
That’s a extremely difficult one to say as there is a few stuff on the market I’ve not received my hands on yet that I’d really love, but out of what I own it’s a 1983 Tela Stella jacket; I bought it actually early on in doing Too Scorching and it’s become a mascot of the corporate that hangs on the wall of our studio. It’s from Stone Island’s second ever season made from the fabric that founded the model, stone island flat cap Tela Stella which is based on a military truck tarpaulin that’s dyed different shades on both sides. Massimo Osti thought it was too rugged for C.P. Company, his unique model, so developed Stone Island to utilize it. This specific jacket additionally features the iconic Stone Island compass patch is on the body fairly than the sleeve. It’s a real rarity from the very beginning of the brand and something I hold dear to my heart.