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Massimo Osti (1944 – 2005) was an Italian garment engineer and vogue designer most well-known as the founding father of the apparel manufacturers stone island bucket hat Stone Island and C.P. Firm. Osti’s products had been a mix of his personal innovations and design ideas he bought from finding out army clothing, work-, and sportswear.

Ribbed Standing Collar Zipped Placket Sweater In Gray 2015

1 Early years
2 1980s
three 1990s
4 2000-current
5 Product innovations 5.1 Four-process printing on fabric (1970)
5.2 Garment dyeing (1979)
5.3 Brushed wool (1987)
5.Four Rubber flax and rubber wool (1987)
5.5 Ice jacket (1991)
5.6 Micro (1992)
5.7 Thermojoint (1993)
5.Eight Technowool (1995)

Early years[edit]
Massimo Osti was born and raised in Bologna, Italy. He became a graphic designer and worked within the advertising enterprise. His profession in the fashion business started in the early 1970s, when he designed a T-shirt collection featuring positioned prints. He was the primary to use new strategies just like the four-coloration course of and silkscreen that are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the provide to design an entire Men’s assortment and became an equity associate in the corporate he would title ‘Chester Perry’ (later renamed the ‘C.P. Company’).

1980s[edit]
Throughout this period, Osti laid the foundations for a artistic philosophy solely primarily based on experimentation. The first innovation he can be responsible for within the clothes industry was garment dyeing, a course of that fully revolutionized the sector. It was based mostly upon the concept of various materials in completed garments reacting otherwise to the identical dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This explicit dyeing approach became typical for Osti’s C.P. Firm. In 1981, he launched “Boneville”, a brand new model alongside the present CP Firm and CP Firm Child collections.

Ongoing analysis on finishing methods and supplies led to yet another clothing line in 1982: Stone Island. The first assortment was made entirely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this extremely resistant, two-tone, reversible fabric was obtained by stone washing. This new assortment was so profitable that it sold out at every location within 10 days.

In 1984, Osti relinquished his shares of CP Company to GFT, however stayed on as president. He and his group devoted themselves to product development and communication methods for the company. In 1985, he grew to become the editor of CP Magazine, an additional-large format catalog/magazine that was bought at newspaper stands. It featured images of each garment in the CP Firm collections and visualized the C.P. lifestyle completely. A circulation of 40,000 copies per assortment proved that this unusual promoting device was indeed effective. It started a pattern that would later be adopted by many other firms in the trade.

1987 was an necessary yr in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a thin, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new feel and look to the garments. In the identical 12 months Osti experimented with brushed combed wool for the primary time. Today all mills use this process for processing woolen textiles, the identical process Osti invented in 1987.

The yr also noticed the beginning of the colour altering Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which modified coloration by temperature variations. That same 12 months, his fixed dedication to experimentation earned Massimo Osti an invite to characterize the Italian clothing trade at an occasion commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his personal 15th yr within the business. For the occasion, an exhibit was held contained in the Reichstag constructing in Berlin.

In 1988, Massimo Osti’s designs developed a brand new means of communication with the public by way of the CP Firm sponsorship of the Mille Miglia race. The company additionally showed its help of the Rainforest Basis, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose goal was to boost worldwide consciousness of deforestation within the Amazon Rainforest.

Nineties[edit]
1991 marked the opening of a CP retailer in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an progressive material, which was the fruit of technological analysis carried out in Japan. The fabric mixed waterproof fabric with a very skinny layer of glass microspheres, which reflected even the weakest gentle sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new brand was characterized by one other exclusive materials, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could possibly be used with uncooked edge stitching. The following 12 months, Osti founded Massimo Osti Production, an organization that would reap the advantages of the experience and successes accrued from 20 years’ value of formal and technical innovations. In 1995, the ST ninety five line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a set of picture-defining garments.

Simply two years later in 1998, a brand new firm was founded to provide and distribute the OM Mission brand, the collaboration with the Frattini Group. This new line of clothing would even be characterized by the use of modern fabrics:

– Electric-j – a extremely resistant materials made of polyester and copper fibers
– Cool Cotton – whose pure look is derived from its cotton element while its different component
– Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
– Mag Defender – a canvas manufactured from polyester and carbon fibers whose extremely resistant weave shields its wearer from magnetic fields
– Steel – an “urban armor” that includes a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.

In 1999, Massimo Osti started the collaboration with Dockers Europe to design a brand new line of technical pants called Equipment for Legs. Of the technical materials used on this collection, a special mix of Kevlar stood out in particular; its increased softness and functionality made it acceptable to its software in garment manufacturing.

2000-present[edit]
Amongst Osti’s last tasks was the ICD line. Created in 2000 because of a collaboration with Levi’s, it offered a vast array of high efficiency technical outerwear. This assortment was then supplemented by the ICD+ line which, thanks to an agreement with Philips, featured outwear garments which got here equipped with a cellphone, mp3 player, and accompanying headphones and microphone which had been all wired to the garment itself. It was the world’s first business instance of wearable technology.

Massimo Osti died in 2005 and his legacy lives on today through Ed Lehan. Also the Massimo Osti Archive, a textile archive which incorporates 5,000 garments and over 50,000 fabric samples from roughly 300 textile mills and garment finishing firms from around the world.

Product innovations[edit]
Four-course of printing on fabric (1970)[edit]

A Bologna-based firm commissioned Massimo Osti to design printed T-shirts, one thing he had never finished earlier than. At the age of 25, Osti was in close contact with the social and creative movements of the time and profoundly aware of the adjustments going down in society. At the time of his first forays into the world of fashion, Osti’s background in promoting led him to use his graphics know-how as a place to begin for tackling his first challenges. “For these T-shirts I used processes for printing on paper to get the completed result, techniques like silkscreen, placed prints, four-course of printing, photocopy, etc. It was the first time anything like that was completed in Italy. I remember that I needed to silkscreen the first T-shirts myself before convincing the technician to do them”

Garment dyeing (1979)[edit]
“I discovered that two different materials absorbed and reacted differently to the dye when dyed simultaneously, thereby creating interesting ‘tone-on-tone’ results.” This is the premise of garment dyeing, a course of that revolutionized your complete industry on the time, each because of the unusual look it produced and because of the numerous decrease in prices it represented.

Main characteristics: every garment is dyed, instead of the materials they had been product of. Interesting ‘tone-on-tone’ results, and simplification of dyeing course of.

Brushed wool (1987)[edit]
Osti took this special course of, which was initially used on cotton, and experimented with it on wool until he refined the procedure through research and tailored it specifically to this noble fiber, revolutionizing the industry.

Rubber flax and rubber wool (1987)[edit]
These materials, created by Osti, grew to become very fashionable within the textile trade. They took noble and conventional fabrics like linen and wool and granted them a new look and texture, allowing them to drape and fall in another way. The particular rubber coating not solely enhanced their natural traits, but also grants increased performance, similar to resistance to water and allows them to remain adaptable to patterns.

Important traits: basic supplies appeared renewed and responded in a brand new solution to put on; also they grew to become extra weatherproof.

Ice jacket (1991)[edit]
A jacket fabricated from a revolutionary materials that modifications shade with temperature variations attributable to its special chemical composition. The “Ice Jacket” can be highly waterproof and windproof.

Essential traits: jacket changes coloration by temperature variation. *e.g, pink to gray)
Key-merchandise: First ICE Jacket 1992

Micro (1992)[edit]
This fabric was first offered in the LEFT HAND collection and is made from pressed microfiber and nylon fibers. The pressing is a standard approach, originally used to make paper. This process grants the fabric an unmistakable “deerskin” hand and wonderful breath capability.

Primary characteristics: pure deerskin look, but hotter feel.
Thermojoint (1993)[edit]

This material was additionally used within the LEFT HAND collection. Its main traits are total resistance to water and wear and as much as 80% protection from nuclear radiation.

Technowool (1995)[edit]
Used for the primary time in the F/W 1996 collection by “Massimo Osti Production,” this mixture of wool and nylon jersey is wear-resistant and preserves the breathability, naturalness and sturdiness of wool.

Collections[edit]

Chester Perry (1971-77)
C.P. Child (1978-93)
C.P.

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