Stone Island Brand Guide
The Stone Island brand identify has many alternative connotations for many different folks; for some, it is inextricably linked with football tradition, particularly the informal movement — both in a constructive or a detrimental sense; for others, it has grow to be associated with the grime music scene, and has extended its attain beyond the terraces and onto the streets. But at the start, that iconic Compass badge in your sleeve is a logo of high quality, innovation and style — the principles on which the brand as we know it was founded back in 1982.
Stone Island Spring/Summer 1983 Catalogue
Stone Island owner Carlo Rivetti is from a family with long ties to the clothes business. By the 1980s, though, he had grown restless within the world of formalwear, and sought to diversify into something he found more interesting: sportswear. He and his sister established a firm — the creatively-named Sportswear Firm — and scoured Italy in search of companies that shared their imaginative and prescient for progressive informal clothing, where they found (and promptly acquired) CP Company. Stone Island itself, however, was conceived nearly by accident: Massimo Osti — founder and designer for CP Company, and household title for those within the know about technical sportswear — had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with completely different pigments on both side, and was determined to make one thing out of it. He couldn’t find a option to make it fit inside CP Company’s collection, nonetheless, and so determined to craft a small assortment of just seven jackets. In retaining with the military and nautical inspiration behind the Tela Stella fabric, he chose a compass because the logo for his new diffusion line: Stone Island was born.
From the Terraces to the Streets: Stone Island and Streetwear
Shifting ahead from this inauspicious start, Osti pushed forward with fabric innovation, endlessly researching new textiles and methods to implement them, coming up with typically outlandish, off the wall fabrics that no-one else had even considered: heat-reactive weaves; nylon fabric laminated with tons of of glass beads to alter the colour in several angles; earth-dyed, acid-corroded canvas. This over-the-top strategy, along with the masculine, navy styling of the brand’s choices was a large a part of ‘Stoney’s’ appeal to the soccer informal crowd: followers travelling abroad for away and worldwide games were all the time on the lookout for new and thrilling garments to deliver home and show off. Stone Island, with the one-off and distinctive nature of a lot of Osti’s fabrics, match completely into this culture of 1-upmanship, and the brand’s popularity was cemented from then on.
Because of this affiliation with the hyper-masculine world of football casuals, the brand’s enduring legacy has been as a symbol of manliness. In more moderen years, it has been adopted by inside-metropolis kids within the UK as a status image, and in flip became associated with the grime music scene. Buoyed up by excessive-profile collaborations with streetwear giants Supreme and Nike, the brand’s enchantment has diversified beyond connoisseurs and collectors, particularly across the Atlantic. Urban music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a model that was beforehand alien to those not residing in Europe, and launching its appeal to a whole new era of streetwear followers.
Persevering with Innovation: Stone Island Fabrics
Nowadays, far from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a workforce of designers to higher embrace its newfound worldwide popularity and the diversity of its fanbase, stating “It [is] essential to be multicultural with a view to be truly contemporary … I felt that on this era it is this potential to face all elements of a world only with a number of minds and several other visions.”
Stone Island Nylon Steel
This ethos has result in the continuation of the innovation and analysis that Massimo Osti started all those years in the past, and Stone Island holds its status for using unusual and technologically-advanced fabrics and finishes. Some recent examples:
David-TC: Japanese polyester/polyamide fabric with star-shaped thread cores is dyed under extreme stress and temperatures (130C), drastically changing the composition and handle of the fabric, making a feeling that is both luxurious and technical. Throughout the method, weatherproof therapies are impregnated into the fabric, additional enhancing its sensible perform.
Nylon Metallic: We’ve written about this one before: nylon fibres with an irregular construction are woven as gray weft and white, ready to dye warp threads, and endure an elaborate double-dyeing process to supply a fabric that has an iridescent sheen in several lighting conditions. This could produce a subtle three-dimensional effect, or be used with brilliant, contrasting colours to supply some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the entire jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a near-seamless look.
That is only a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s personal historic archive consists of over 7000 items, while their research archive is larger nonetheless, at over forty,000 items of vintage sportswear and militaria.
Stone Island Badges
Other than the excessive-finish fabrics and development, perhaps an important element of a Stone Island product is the removable badge, usually discovered on the left facet of the garment, with the Marina collection breaking the mould and never featuring the badge in any respect, instead opting for daring textual content printing. There are a number of different variations of the badge which denote different points of the brand. The standard, mostly recognised badge is the yellow and green compass rose badge (above left). Despite switching from a green border to a black one, the traditional badge has remained unchanged for the reason that brand’s inception, and is a tribute to both the navy inspiration of the brand and the sense of journey and exploration driving Osti’s analysis.
There are a lot of monochromatic badges (above centre) that have been originally used for what the model dubbed Ghost Pieces: with fully tonal designs in a variety of colours, together with black, red and white, they were conceived as a form of fashionable camouflage, allowing the wearer to blend in whereas still conserving the unmistakeable Stone Island aesthetic. More recently, the tonal black badge has been used to indicate pieces from the Shadow Undertaking diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Flynn.
The White Compass badge (above proper) is seen on restricted version pieces, usually often stone island black long sleeve t shirt known as ‘Champagne Pieces’ because of the color of the badge. These jackets usually use much more revolutionary fabrics and building that may only be created in small quantities, and are often at the next price point to the normal line, due to the restricted nature of their production. In fact, the flipside of this restricted side is that the items change into collectors gadgets in years to come, holding their value for lots longer than others, if not rising it.
Celebrities Wearing Stone Island
Drake with Stone Island proprietor Carlo Rivetti
The Weeknd in Supreme x Stone Island
As talked about above, Stone Island has been spotted on increasingly celebrities recently. One of the extra high-profile representatives of the model has been music superstar Drake, who seems to wear the model virtually exclusively as of late, even going as far as to have custom pieces made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was recently spotted carrying items from the Supreme x Stone Island collaboration (for further streetwear kudos), as well as rap mainstays Kanye West and Travis Scott.
Jason Statham in Stone Island
Back over in Blighty, grime artists are sometimes noticed sporting the Compass, stone island black long sleeve t shirt including Tinie Tempah and Skepta, while Hollywood hardman Jason Statham is another of the brand’s excessive profile fans.
Stone Island Headquarters Tour Video
On this unique video, Carlo Rivetti opens the door to the Stone Island empire and allows the public a sneak peek at the research and experimentation that goes on behind the scenes. It gives an interesting look into how the brand operates behind closed doorways.
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