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Stone Island and C.P. Company, the upmarket sportswear brands by SPW Sportswear Company, have opened two new stores: an unique Stone Island retailer in London and in a single in Seoul internet hosting both Stone Island and C.P. Company. The openings reflect the company’s technique, initiated at the tip of 2007, to boost its presence by offering both manufacturers separate stores and customized ideas.

Showcasing the best of Stone Island and Stone Island denim over 50 sq. meters (538 sq. feet), Stone Island’s first UK standalone retailer in Covent Backyard incorporates customized-made design with clean, contemporary and purposeful detail. Listed architectural parts are fused with modern high octane design that work in excellent synergy with the garments displayed.

Meanwhile, C.P. Firm, in a 3-floor constructing stone island 41523 in Seoul’s Shinsa Dong new luxurious buying district, occupies a 250-sq.-meter (2,045-sq.-foot) house divided into two separate stores for C.P. Company (a hundred and ten sq. meters/1,184 sq. ft ) and Stone Island (eighty sq. meters/861 sq. feet). A big terrace on the third flooring has been became a private lounge bar for shoppers of each stores, whereas the walls of the C.P. Company shop are covered with a marine multi-stratum design that includes Velcro in horizontal panels utilized to Plexiglas. Each wall, subsequently, becomes a help base for stowing an countless selection of merchandise in a quantity of various configurations, with shelves of various sizes, mirrors, graphic panels and lamps.

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The Stone Island store is fully developed on the ground ground and has been conceived in keeping with the brand’s philosophy—more as a design object than as a container of garments. The store Company Identity challenge is named “Item/Unit” and has been invented, designed and engineered by Marc Bhure, owner of the German design firm Zeichenweg TM. The thought behind the design relies on most versatility.

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