Interview With Carlo Rivetti On Stone Island
This is the title of the key exhibition by which Stone Island is recounting its 30 12 months history, which will open on 19 June on the Stazione Leopolda in Florence, in collaboration with the Pitti Discovery Foundation, as one of many special events of Pitti Uomo eighty two.
We now have asked Carlo Rivetti, Chairman and CEO of Sportswear Firm, to tell us about Stone Island.
_ How did the Stone Island journey come about
In 1982, from the genial thoughts of Massimo Osti, with a group made using a particular fabric, Tela Stella, often used for the roofs of trucks, and with a special treatment, resin finish. 7 jackets in all declined in 6 completely different bicolor items. It was a very progressive undertaking, and was instantly a great success. I joined the company a 12 months later.
_What is the key of a brand with such a strong identity
Stone Island has had a particular present since its very inception, that of being able to speak with the tip client. It was the early 1980s and this was the start of the emergence of the first generation of consumers fascinated with trend, attentive to the product; it was the period when the youth scene in Milan actually took off. Since then, a wonderful relationship has been developed based upon mutual respect and a substantial amount of integrity, without compromise. At present, brands open up to a plethora of licences and begin producing unthinkable issues. Stone Island has always remained true to itself, with out concessions. And so we now have been capable of rejuvenate our target market of shoppers; we reach out each to our historic clients, these who’ve faithfully stayed with us for thirty years, but additionally to the youthful crowd, to the new generations of in the present day.
_Can it’s stated that Stone Island is a cult model
It provides me great pleasure to say that our Fb web page has more than a hundred,000 followers. The onerous-core fans are in England, Holland and other North European countries, and our supporters in Germany are also growing in quantity. However the attachment the English must Stone Island is astounding: when I am feeling down, I all the time go there, they ask for my autograph, they ask me to hold their kids … it’s unbelievable.
_After three many years of fashion and research, what does Stone Island have left to say
We haven’t mentioned something but! For me, analysis is an infinite area, also as a result of by research, you meet other researchers… At this historic time, doing analysis will not be straightforward; with all of the difficulties the Italian vogue trade is going through, fewer and fewer corporations are doing it, and instead they come to us. Stone Island has still got quite a bit to say, for instance, for the subsequent two years we’ve got already developed pedicure island stone harbor nj sturdy content material for our new collections. We’ve got some wonderful rabbits to drag out of the hat. Our inventive workforce is cut up between Milan and Ravarino, within the province of Modena, moving from what we name the “thinking” stage to creation of the garment. The Stone Island creative group comes from all around the world, from Mexico, Germany, England… we’re multicultural, with many various experiences behind us. We are pedicure island stone harbor nj a bit like a brigade of chefs, every specialising in a certain course, certainly one of us the starter, one the main…and then there’s me, I’d be the head chef.
_Why select an exhibition to inform of your 30 yr history
Because it is according to our mind-set. A celebration would have been upon invite, a closed event, as a substitute we would like to communicate with the world. It is a format per our manner of talking. We need to convey our finish customers to go to the exhibition, and what they are going to see is essentially the most Stone Island thing that exists. For the exhibition, initially we thought a couple of chronological journey via the years but instead the two curators – Simon Foxton and Nicholas Griffiths – created a journey via technological therapies, by the varieties of interventions on the fabrics. And I think that this was the precise alternative; it is a language that I know very effectively, since I’m from Biella and, as they say where I come from, I used to be “brought up on bread and yarn”. Maybe extra yarn than bread!
_What is the relationship between Stone Island and Made in Italy
Our consumers all over the world know all too properly that Stone Island is an Italian product, as a result of they are educated shoppers they usually wish to know. Essentially the most a part of our products are made in Italy, but for example we’ve got a garment created in China, the heat-sealed cotton down jacket: it’s only made there because there’s an organization in a position to heat-seal the cotton and it’s owned by a German. On this case, we went to find the expertise, not for different reasons. I don’t need to come back throughout too presumptuous: Ravarino is near Maranello, the place they produce dreams that travel around the world, which could not be produced wherever else on the planet. Stone Island is like Ferrari, rooted within the land. That is an important trait.
_What’s your favorite garment
Like all football coaches, I don’t wish to discuss the person players. Every piece is a piece of Stone Island history, it offers me particular emotions, maybe because it’s linked to a selected personal experience. It turns into tough to decide on one. For me it is as though they’re all my kids.
_What is the challenge for the longer term for Stone Island
We are more and more aware that it is crucial to speak to the individuals, the tip customers, capitalising on the world that is becoming ever smaller, because of the means of communication, the simpler transport links. Because we realise that what we should say, our message, is of true worth to the top consumers.