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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event noticed select followers brave the minus six chills of the Glaswegian winter to rejoice the UK’s electronic music scene in warehouse art space SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed high power sets to a packed out viewers, in addition to being broadcast dwell through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to talk about his stay efficiency, his ties to the brand and why it’s necessary to host events like this throughout the UK.
How did the opportunity to carry out at Stone Island Presents come up
The chance to carry out at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play dwell proper initially of the yr. They thought that I’d be a very good match for Stone Island.
We’ve seen you appear to be a bit elusive in the case of online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m simply not good at the whole celebrity factor. I’m not anti-movie star, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there is an entire world outside of the web. It’s vital to take on-line relationships into reality. This numbers game that a lot of people appear to be playing isn’t real and it usually doesn’t correlate with sales/push of product (music, trend and so forth).
Do you suppose being given this opportunity will provide help to to realize real life publicity by reside exhibits
Since March 2016 I’ve had no label, no manager, no writer, no press individual and no live agent. So stay reveals are fairly thin on the bottom for me, I’ve played live eight occasions ever. Six of those eight in 2016, four of the eight outdoors of the country. I’ve been paid for every single show. There are artists which can be in major offers which have performed each main festival during the last two years and never navy stone island shorts been paid as soon as. I’m not anti-main label, but at the same time no firm has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is nice it will stand up and people will ultimately come round, so sure the few reside bits I’ve accomplished help. The less is more strategy appears to be working slightly bit for me. I’m tired of hearing “but will probably be great exposure” every time any outdated free-no funds opportunity is thrown at me, unless it’s for a great trigger. You don’t get up and go to work without spending a dime, so why should I
The primary event was held in your hometown of London final yr. Do you suppose navy stone island shorts it’s important for brands akin to Stone Island to move away from the capital and expose other cities around the UK to home grown expertise
It’s so important for brands and companies to look additional afield than simply London. Manchester, Bristol, Liverpool are just a few of many cities in the U.Okay. That have such a rich music history and vibrant music scenes that Stone Island can faucet into.
How do you think your music relates to the brand and its wearers
Stone Island is about performance, innovation and particulars. My method to music is the same, I’m obsessed with the details and finish. Stone Island is a staple for a lot of and it’s wearers don’t must shout out about it, if you understand you know. Identical because the people who like Elliott Power… if you understand you recognize.
We’ve observed you started to work across different music and vogue-based mostly tasks including The Salvages and modelling for Goodhood. Have you ever all the time had an curiosity in merging the 2, and if so the place do you think this stems from
No modern musician can solely exist off just music alone possibly with the exception of Adele or Taylor Swift. It’s important to be multifaceted now and venture down different avenues. I’m from a visual background and have all the time been all for clothing. To be trustworthy I’m probably losing my time with music, I ought to in all probability attempt to get an artwork director job at Saatchi & Saatchi or one thing. I think I first became excited by clothing by way of the early street wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive fashion and womenswear came through my girlfriend. I like going between worlds and will continue to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as an organization it understands that so as to know where you are going, you have to know where you’re from. They achieve this by digging from a rich archive and playing by their very own guidelines, these are issues that I additionally strive to apply to my own tasks.
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