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Stone Island Opens In ‘guy’s Gulch,’ Bonton Unwraps A Bonbon On Melrose Place

Stone Island plants a U.S. flagship
Italian technical menswear model Stone Island has opened its first permanent bricks-and-mortar retailer in the U.S. on the stretch of La Brea Boulevard we have come to name “guy’s gulch.” And by technical we do not mean gadgety, but envelope-pushing manufacturing processes like using a laser to etch designs onto reflective fabrics or garment-dying down jackets (harder than you may assume given the feathers’ propensity to clump collectively in the dyeing course of).

Stone Island Hat IvoryThe upscale brand, which until now has been mostly accessible in the U.S. at malls such as Bergdorf Goodman and Bloomingdale’s, is greatest recognized for its sturdy and snazzy mild outerwear items (jackets start at about $600), which are showcased in the brand new three,000-sq.-foot area alongside its knitwear and fleece items (in the $200-to-$250 vary) all simply dyeing (see what we did there ) to meet you. Temporarily on show in the front-of-retailer exhibition space is a retrospective cheap stone island ice jacket focusing on the model’s experimental relationship with textiles and treatments including some rare and prototype garments resembling a zip-front cardigan-like sweater knit with reflective thread and a jacket with the type of crackly end you’d discover on worn leather-based but finished in gray and white reflective materials.

Why open a standalone retailer When you cherished this short article in addition to you would like to get more information concerning Sleeve generously check out our own web site. Stone Island president and creative director Carlo Rivetti put it in phrases anyone dwelling within eyesight of the Hollywood sign may understand: “We’re like the small, impartial film makers – to indicate the motion pictures we want, we have to personal our own cinema. “Reflective Analysis ‘992 – ‘015 / Los Angeles,” on display by means of March thirteen at Stone Island LA, 145 S. La Brea Ave.Los Angeles.

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