Stone Island – Style Model
FGF Industry Spa.
Stone Island was created in 1982. On the time, the firm was known as C.P. Company, as was the model it produced. C.P. Company was considered the forefather of all Italian informal put on manufacturers. Its “subtitle” was ‘Ideas from Massimo Osti’ and Massimo, a graphic designer and mental from Bologna invented it. Within the mid Seventies, he was the first to get thinking about army surplus garments, to understand the significance of the large cultural wealth to be present in vintage markets in Italy, a territory that through the ages had seen so many ancient and modern armies move by. Massimo was the first to review the useful traits of these garments, cataloguing shapes, pockets, fastenings, garment accessories and learning the worn seems to be and faded colours that are so full of historical flavour. With a purpose to reproduce them, in Ravarino, in the province of Modena, he perfected a complicated garment dyeing laboratory and experimental print works. He began research into supplies and weaves, mixing them, coating them and reworking them by dyeing the completed garments.
In the future a special materials arrived: a heavy lorry tarpaulin. It was crimson on one facet and blue on the opposite. What could be carried out with that In order to remodel it into an merchandise of clothes, it was put into a washing machine with water and pumice stone and washed, for hours, so as to soften its structure, subduing it.
The first prototype had an unbelievable feel, but it surely appeared fully outdoors of C.P. Company’s vocabulary. It didn’t belong to the label.
In consequence, a choice was made to create seven jackets in that unique fabric, referred to as “Tela Stella”, and to provide the collection a name: Stone Island.
In 1983 Massimo determined to commit himself entirely to the inventive side of the enterprise and together together with his companions, decided that in order to offer to the company construction and resources, it can be good to affix forces with a big agency. GFT, Gruppo Finanziario Tessile from Turin, purchased out Osti’s shares.
Within the meantime, the gathering was evolving, increasing to include additional elements: jumpers, trousers, t-shirts and shirts; each one very particular. Additional traces of research have been embarked upon, into fabrics, remedies and coatings. It was in ’85 that “Raso Gommato” was launched, a cotton satin of navy origin, with an inside or outer polyurethane coating.
“Alu C”, a cotton satin with an outer silver coating was introduced in ´86. Those were the years of the boom. More than a style, Stone Island grew to become a mania. Younger folks in Italy felt that Stone Island offered them with assertive garments that helped them to express their personalities.
In ’93, Carlo Rivetti and his sister Cristina left GFT to devote themselves entirely to the agency in Ravarino, which they renamed Sportswear Firm. There was a need for a Milanese branch and in 1994 the primary showroom was opened, covering 500 square metres in By way of Bramante.
1996 was an vital 12 months. The affiliation with Massimo Osti came to an end as he had opened Massimo Osti Production some seasons earlier with several companions.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the challenge to succeed Osti in order to guide Stone Island in direction of the next millennium. This gamble turned out to be an actual winner. Paul developed the vary and reworked the materials, then he went a step further: Driving analysis, he investigated materials that have been totally outdoors of the clothing area and studied extremely revolutionary building and technical solutions.
In 1999, the coordinated image for the Stone Island flagship shops was advantageous tuned and launched. In September, the Milan retailer was opened at 12 Corso Venezia and in December in London, at 46 Beak Street, in the guts of Soho.
In 2000, at 54 Through Savona, in the guts of Zona Tortona, the firm had purchased the previous canteen of the Acciaierie Riva Calzoni steelworks and reworked it into Stone Island’s new Milanese department. It was meant to be not only Stone Island’s showroom, but additionally a 2000 sq. meter exhibition house, to home shows, design and photographic exhibitions and concert events. The area was inaugurated in June 2002.
In October 2005, at seventy three/75 Via del Babuino, the Rome flagship store was opened.
Research led to the creation of “Prismatic Silk”, which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, just some steps from Piazza delle Erbe.
In April 2008, virtual shopping kicked off because the Stone Island Online Store was launched; in October, the second London store was opened in the guts of Covent Backyard at 34 Shelton Avenue and, a store was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, alternatively, the Munich Stone Island showroom was opened, designed to monitor and promote the brand on the German buy stone island x supreme market.
In 2008, Paul Harvey left Stone Island and the vogue world to dedicate himself to noble causes and Carlo Rivetti took over the artwork route. He came to consider that the time for having just one designer main Stone Island was over and created a multicultural workforce to higher interpret the brand’s identification. The ‘Hand Painted Camouflage’ garments have been created, which are dyed, light and then hand painted with camouflage effects.
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