Filtering traffic to increase sales

• April 30, 2009

Several subjects have come up lately on different boards that are actually related somewhat. These are the question of how best to use the sidebars of feeder blogs, how to drive traffic from a feeder to your main blog, and what is the difference between quality traffic and just traffic.
The three subjects are very much related. Regular traffic is what lands on your feeder blogs to begin with. You use your sidebars to drive that traffic to your main blogs. The more you can "filter" that traffic before it reaches your main blogs determines the "quality" level of the traffic.
As serious surfers (read "possible buyers") become harder to get to your blogs just how you filter your traffic becomes more important. The "tighter" you can make the filtering process the better chance of a sale you have. Some people call this the "Lesbian Midget" theory. Lesbian surfers don’t really buy that much and do not remain around for rebills very often. You might get lucky every once and awhile but, on average, the lesbian niche has become pretty much a "look and see" niche. Unless you can work that traffic down to specific lesbian niches–such as "Lesbian Midget" (and yes I used to promote a Lesbian Midget site) you generally will not see good numbers. Lesbian traffic that is driven to sub and micro niches converts much better than general lesbian traffic.
Filtering is nothing more than getting the surfer to the most micro-niched sponsor site that the surfer’s "general" tastes allow.
So filtering is the first part of the answer to the three subject questions (sidebars, driving feeder traffic, and quality traffic).
I have an extensive filtering network. It was built on a plan and it works for me. I know some other blogmasters it works for and I know some it does not work for. It’s no great secret though. It is simply playing the numbers game (which is what sales really is).
15 Feeder Blogs that are general in nature. Just about any general niche selection can bring you to one of these. Each feeder blog contains links to 8 niche specific blogs (8 because I work with 8 generalized niches).
8 Niche blogs (teen, hardcore, Asian, ethnic, SoloGirls, fetish, high class babes, misc). Each of these blogs contains links to at least 6 sub-niche blogs. Let’s use ethnic as an example. The ethnic niche blog will have links to Latina, Ebony, Euro, Russian, UK, and American sub-niche blogs.
48 sub-niche blogs (minimum of six for each niche blog). Each sub-niche will have links to at least 5 micro-niched blogs. We started looking at ethnic now we continue with a look at Ebony. The Ebony sub-niche blog will have links on it to micro-ebony niches (ebony solo girls, ebony hardcore, ebony lesbians, ebony BBWs, ebony interracial). Micro-niches can be broken down into micro-micro-niches as well (example–ebony solo girls can have links leading to ebony porn stars, ebony solo amateurs, ect).
240 + micro niche blogs. If possible these need to have no more than 3 paysites represented on them (one is better).
That is my base traffic system. A minimum of 311 blogs to set it up. And to that 311 you keep adding more sub and micro niches as needed. (I have 380 blogs now and will be at 400 by June).
With that number of blogs you control the outbound links to such an extent that 95% of them belong to you (or your sponsors). This means that you have a 95% chance of filtering the surfer deeper into the niche net without him being able to escape unless he closes his browser. This means you have him locked where there is a good chance he will filter himself into something that he really likes. When the surfer finaly sees something he likes you have a good chance of closing the sale. In effect you have taken general traffic and created quality traffic out of it.
And if you do not have 311 blogs to work with? Build your empire niche by niche. In the above example you could have 10 feeder blogs leading to 1 ebony niche blog leading to 6 ebony sub-niche blogs. You could start the process with 17 blogs and add the micro-niche blogs as you get time. Or 5 feeders, 1 niche and 3 sub-niches. 9 blogs. The point is to filter your traffic as much as YOUR empire allows. The more you filter the traffic the better chance of a sale you have.
Can’t handle 17 blogs at once? Of course you can. And YES this is a shameless plug. Using a feed service like ours you can build 17 blogs and have them posting for a year or more in less than 24 hours.
Once you have a way to filter your traffic then driving that trafic to where you need it to be is easy. Sidebars make it fun as well. They are the next topic.
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