Less people are searching for porn?

• September 21, 2008

Here’s an interesting article about the new book "Click: What Millions of People are Doing Online and Why It Matters".
I read a review for this book a few weeks back and wondered if any research was done on adult search trends. It looks like they did come to some findings about porn searches:
From this article in Reuters:
Quote: Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru.
…
Tancer, general manager of global research at Hitwise, an Internet tracking company, said one of the major shifts in Internet use in the past decade had been the fall off in interest in pornography or adult entertainment sites.
He said surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.
"As social networking traffic has increased, visits to porn sites have decreased," said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.
"My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites." Vote for this story
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