Go Fuck Yourself Webmaster Forums: Crooked Leadership

• January 31, 2008

The adult industry has many discussion forums, one of the most popular ones is called “Go Fuck Yourself”, or “GFY” for short. The forum can be found at gfy.com, gofuckyourself.com and several other domains. GFY is owned by ICS Entertainment, Inc. which is the front for the illustrious Playboy Enterprises. Yes, that’s THE Playboy. You know, cute little black and white bunny, lots of money, etc.

GFY charges lots of money for advertising on its site. To become a top banner sponsor, it will cost you about $1,000 per month. Putting your custom skin on the board will set you back anywhere from $10,000 to $50,000 per week, depending on whose estimates you believe. There are some other advertising options as well. While no one knows for sure, its generally accepted by most that GFY makes in excess of $1 million a year in advertising revenue from the site, nearly all of it profit. After all, there is not much expense to operating a forum. GFY loves to protect the reputation of it’s top banner sponsors and they will take money from anyone who offers to send it to them – including Adult Revenue Service.

Within 24 hours of having posted our first two turds on that site, which happened to be on the subject of Adult Revenue Service – the user account of the person who posted them was banned at the request of an ARS represenative who disliked the report and felt they were unfair to his company. GFY is primarily moderated by Eric Mathis, an ICS Employee. This guy is a complete asshole and a liar. When he banned me from the site, he refused to answer any messages asking for his reasoning or what rule was violated, but he did paste the messages I sent to the ARS representative, so I know he was sitting right there.
The GFY Rules state as follows:Q: Someone really pissed me off. I want to slam them on the board. Is this cool?
A: First off make sure you have substance to do so. Show some proof. We all want to know who is dirty. And lets keep it Mono y Mono, leave the innocent bystanders out of the fray.
GFY does like to know who is dirty – as long as the dirty party is not also an advertiser on their board. If they are not an advertiser – you can post almost anything you want – even if it is not true. Many an innocent company has had their reputations put through the ringer and GFY’s so-called moderators did nothing to stop it. GFY’s advertising opportunities are very similar to the Mafia’s protection racket. You are not really paying for the advertisement as much as you are paying for protection. Most users have advertisements blocked through the use of various Firefox extensions and its well known that most ads on GFY do not get many clicks.

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